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Posts posted by kerhansen
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The Chief Academy: Advanced Residential Level II course has been added to the seminar store for those of you who are interested in joining this class. https://seminar.chiefarchitect.com/
Sign up by August 9, 2022, and save up to $309.50!
New manufacturer's catalogs for Chief? Some tips from a user on how to make it happen.
in Symbols and Content
Posted
Hi Susan,
Great question. Here are some social media tips we've found to be successful for getting brands to engage with us and eventually join our Partner Program.
Collaboration and engagement increase opportunity. When you collaborate, you reach not only your audience, but your collaborator's audience. Think beyond your feed. Get your content into the manufacturers feed.
Here are some examples:
Hashtags & Keywords:
Instead of or in addition to hashtags use relevant copy with keywords in the caption that help with searching. Active searching is how people look for things now, not necessarily by following hashtags. If you are going to use hashtags, fewer is better. Using four relevant hashtags are best. But using the right words in the copy is the best chance of being found / seen. For help with keywords, the Google Keyword Planner can help. Put in a category and it gives you search results for trending topics. These are the best keywords to use.
Use @ to tag companies or people. It will notify them that you did this.
Use # to be added to feeds of those who follow that specific hashtag. People who follow the # will not be notified.
So if you want to ensure your message is getting to them. Tag / @
The image below illustrates how to do a collaborator post on Instagram.