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In Chief Architect I can develop conceptual ideas much quicker than other programs. So I'm able to communicate with clients and they understand more about the design intent. Lines on paper can only convey so much emotion. Yes there's mistakes and details not quite right, but these are charrettes, nothing more. Usually I'll develop a model like this and then I bring my tower to the client's house and I do virtual walk throughs using a plugin that exports the rendering (shown) and also does real-time virtual experiences- Lumen RT on their big screen TV. Works very well.